Bloody Good Brands: Zero Co

Aussies legends leading the way to a sustainable, plastic-free world.

In today’s world of conscious consumerism, Zero Co, the Australian-born startup, stands tall with a mission as clear as the oceans they’re trying to save: kick single-use plastic to the curb. Their refillable and circular system for household cleaning and personal care items doesn’t just scream eco-friendliness – it’s setting a new standard. But, while their vision is epic, it’s their distinctive brand voice that’s got me hooked (and so many others).

You gotta check out their Insta for their crazy antics (octopus and penguin onsies) and ads. https://www.instagram.com/zeroco.com.au/

Diving deep, let's examine what makes their branding bloody brilliant.

Personality Punch

Passionate. Invigorating. Direct.

Zero Co isn’t just about selling products. They’re selling a revolution. And they communicate this with vibrant energy and sass. Using vivid imagery, powerful metaphors, and a touch of Aussie lingo, they don't shy away from making a bold statement.

Who else would dub their cleaning product 'Spruce Juice'? A bit of humour, a lot of commitment.

Note: It’s a job lot: cool use of colour blocking to their quirky messages ON a bottle, every aspect screams distinctive, memorable branding.

Transparent and True

Zero Co's transparency isn't limited to their clear pouches. It’s woven into their narrative. They update their community about ocean clean-ups, the amount of plastic they’ve saved, and their challenges. This open-book policy isn’t just refreshing – it’s essential for a brand that stands on a foundation of trust and responsibility.

The terms they use? Plain-spoken and straightforward. No fluff. No greenwashing. When they say they’re “taking on the big brands, " they mean business and let you in on every step of that journey.

Snapshot: Their call to arms is: UNTRASH THE PLANET and I’m here for it. Are you?

A Delivery Experience Like No Other

Ordering from Zero Co is not just a purchase – it's an experience. When I unboxed my first order, it wasn’t just about products. It was a sustainability story, starting from their reused cardboard box to the excitement of their colourful pouches.

The best part? Instructions on how to use, return, and refill. An educational moment tied with every product, ensuring you’re not just a consumer but a contributor to their vision.

The satisfaction doesn’t end at unboxing. Every time I squeeze out that last drop and send back the pouch for a refill, I don't just feel like I’m cleaning my home – I feel like I’m doing a tiny bit to cleanse the planet.

Final thoughts? Zero Co isn’t just a brand. It’s a movement. It’s a statement. It's an invitation to be part of the solution, not the pollution.

Thanks for reading,

With love. Mwah. 💋

Thanks for reading Just Wright! Wanna receive more ‘Bloody Good Brands'? You know what to do…HIT ME UP. 💋