Your words are your everything
So pay attention to ALL of them
Words are how we’re ‘read’ in the world. What comes out of our mouths, pens, and keys is the impression we curate. They tell our audience what we stand for, what kind of a person we are and what we’d like the listener to do.
Now, if you’re here because you have a business or a project that you’re writing for (doing the branding and/or comms), you’re in the right place. And it’s an exciting one.
You get to build, create, or reinvent a voice. So, let’s do it with intention.
“The single biggest problem in communication is the illusion that it has taken place.”
– George Bernard Shaw
Because if you miss the mark, you’re speaking into the ether and what a waste of time and energy that is.
So, where do we start? I’m going to take you through a journey to make sure you’ve got all the insights and tools to do a crackin’ job so you stand out and build a loyal fan base.
First, I’ve got some questions for you. Yep, it’s a kinda homework. Because if you don’t know where you’re at, how do you know what you need?
And I’ll be listening. I want to know the answers.
Audit your voice
Whether you’re new to this or a veteran, it’s good practice to get back to basics. Get a pen and paper. Or copy and paste the questions into a Word.doc and let’s do this.
Work through the categories and I’d seriously love you to send them in an email to me. I’m shaping this blog around what I’m told founders, creators and voice-curators need.
Category 1:
Have you clearly defined your brand's personality and values?
Does your brand voice align with these characteristics and reflect what your brand stands for?
Category 2:
Do you know your target audience well?
Have you researched and analysed their preferences, language, and communication style?
Is your brand voice tailored to resonate with them and establish a connection?
Category 3:
Is your brand voice consistent across all communication channels, including your website content, social media posts, emails, and marketing materials?
Does your brand voice portray a unified and recognisable identity?
Bonus:
Are you regularly monitoring how your brand voice is perceived by your audience?
Are you paying attention to feedback, engagement, and customer interactions?
Are you open to refining and adapting your brand voice based on insights and feedback to maintain a strong and authentic brand presence?
The results?
Now you have a clearer idea of what you do and don’t know, you can make a plan.
I’ll be sharing bi-monthly on how to shape a fabulous voice that fits your audience like their favourite pair of pants.
In the meantime, if you need it now, you can follow me on LinkedIn where you’ll find me (almost) daily. And, there are fantastic resources on Hubspot that helped guide me when I started.
Until the next time, thanks for reading,
With love. Mwah. 💋
